KICKSTART PHASES

Phase 1: Awareness Campaign

• Various media campaigns will be run in the regions in order to elevate your awareness of the KickStart competition during this phase.
• If you are interested and want to enter the competition you need to complete an official registration form and send it to your nearest South African Breweries (SAB) Ltd office.

Phase 2: Recruitment and Training

• Potential entrepreneurs will be selected in each region by SAB Limited.
  
• If you are selected, you will be invited to attend a business skills training programme, run over 10-14 days. Please note that this is a live-in course.
  
• Once you have completed the training, you will be required to draw up your own business plan, which will be in line with the business idea you have selected.

Phase 3: Competition

• During this stage, you will get to present your business plan to a panel of judges, drawn from the SMME development and financial sectors.
• The judges will award grants to the participants who have the most feasible and well-researched business ideas. These grants will form seed capital for your business. Please note that this is a competition so not everybody will be receiving grants.
• A regional awards and certification ceremony will then be held. At this event all participants who have completed the business skills course and their business plans, will receive a certificate. The winners who have been chosen to receive grants will also be named at this function.

Phase 4: Success Enhancement

• If you are a winner from Phase 3, a KickStart trainer will be contracted to mentor and monitor you and your business for a period of not less than six months.
• Monthly progress reports will be submitted for the selection of two regional finalists.

Phase 5: National Awards

• Regional finalists will be flown up to Johannesburg where they will attend the National KickStart Awards Ceremony.
• As a regional finalist, you stand a chance of winning more prize money if your business is selected as one of the national winners.
• You will also get additional mentoring and support from a KickStart trainer in your region.